Proposed logo and accompanying animation for Do Something Different's new app Flex.
The app is all about dipping your toes into something new and stepping out of your comfort zone to expand your mind. Portrayed visually, the logo exemplifies this slight change in lifestyle with an ornate "swoop" breaking through the more uniform typography.

Animating the logo brings it to life, demonstrating the types of motion that could be seen in an app start up screen or on advertsing material.
Want to get in touch?
Back to Top