In 1998 Levi's released their Twisted Jeans.
The markteting was fresh, wacky and creative to promote the new, ergonomic twisted seam design.
In 2020, UoW lecturer Sam Collett (who developed the original 1998 Twisted website) set the task of creating something really 'out there' as a 20th anniversary site.
Navigate your Twisted jeans through a maze of ridiculous products.
The retro, CRT theme aims to breathe some personality into the campaign, with a degree of self-awareness which hopes to make the brand more relatable to a younger audience.
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